What does being green really mean?

 In Our Community


There are some of us out there that use Earth Day practices all year round, and it’s important to us to make smart choices when it comes to purchasing goods and services. We want to ensure the companies we choose are honest in their green efforts and are as environmentally friendly as they claim.

Here are a few tips to follow so you know that you are being as green as you intended this Earth Day.


Do your research

The first step is to research the products you buy. There are a lot of companies today who practice “greenwashing” marketing techniques. This means that they claim to be green so they can have a better image, and they often show up when you search for green products and services.

Companies have always done things like this to help improve their social image, but it is becoming more commonplace with online marketing. Plus, it’s easier to pay the right price for an ad and get your name listed above the search engine rankings than it is to actually follow the steps to being green. It can actually take a lot of (rewarding) work to treat the environment with respect.

Get to know a company that sets a good example

When you get to know the practices of a truly environmentally friendly company like Bloomin, then you’ll find you are soon able to pick out what the best and honest practices are, and what actions need to be questioned. Having someone set the standard of what being green truly means is the perfect start to this Earth Day.

Working with recyclable goods and having a product that benefits nature is key in being earth friendly. At Bloomin, we create seed paper that is made with recycled materials, and once you plant the paper with the embedded seeds, you are able to grow flowers and plants. Our fun and creative products serve the purpose of being beautiful invitations and stationary, while also adding that feel good aspect of being good to Mother Nature.

Make a list

Make a list of all of the green products you use and start researching them today. Pay attention to what ingredients they put in their products and how they make them, and look them up beyond their own website. It never hurts to dig deeper, especially regarding claims of being green!

Also, start looking at the items you have never thought about a green products replacement for. There may be things in your home that you put in the trash can on a daily basis that have a better alternative, such as water bottles made with recycled materials and smaller caps, or even better than that is your own refillable bottle that you can wash and reuse.

Be mindful

One of the best things you can do when practicing to be truly green, is to be mindful in every moment. You don’t have to obsess about it, but when you see a better opportunity for the environment, you should challenge it, and then if it lives up to the hype after all of your research, you should apply it. This method will keep you and Mother Nature always happy and healing!


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